5 Simple Ways To Get People Sharing
As well as back and forth emails negotiating placements and anchor text, and trawling through page after page of search engine results for every relevant link directory possible, there is a side of link building which requires a little more creativity, but also consumes much less time, and if done right, can give you a much bigger reward.
How You Say?
Getting the users of your website to share your content on their internet travels, whether it be blogs, forums, or anywhere else, should be the primary aim for whatever you are writing, be it a new page, blog, article or press release, when it comes down to it, you're simply relying on people you don’t know, and who aren't getting paid for it to pass it around the internet and cause it to have an effect on your SEO. So, rather than paying them, you need to ensure that you give them a reason to share your piece around, and something in return, and both of these things can be provided through quality content. Here are 7 very easy tips to help you achieve that:
1) Breaking News! Tip 1 Is An Attention Grabbing Headline – The first thing anyone see's of a piece is the title, the headline, the thing which tells you exactly what its going to be about, so this has got to be attention grabbing, and able to sell the piece in just a few words, otherwise your page is going to remain deserted, with only the 'tumble weeds' of the internet - aka, the spammers - briefly passing by to add an eerie loneliness to the page. People have come up with numerous different formulae to achieve the perfect headline, however the best way to achieve this is through keeping it relevant, memorable, informative, and not overly long.
2) BREASTS: Write For The Skim Readers - With search engines providing people with the ability to obtain instant information and content at just a few clicks of a button, and how many people actually sit and read a full text article just to find out the 1 thing they want to know? The numbers will be sadly be pretty low as many hours of writing are therefore going to waste, which is exactly why to get your point across to as many people as possible, you have to target the ‘skim readers’ of the internet world, the people who will simply scan the page and check for a word or phrase that interests them - hence the use of the highlighted word 'breasts' at the start of this point, method behind the madness!. To do this you need to ensure your content is clearly marked and space out, the following tactics are a great way to do this.
- Break It Down! - No, I'm not asking you to do the robot, or spin on your head, in fact, this point involves no dancing at all! - With lots of text and no breaks or pictures at all, your readers will get 'scared', and more than likely leave your website and turn back to Google in search of an alternative, so make sure you break it up into easy ‘bitesize chunks’.
- Sub's - I'll have a 6inch meatball with cheese, lettuce, but please, no peppers!...Wait, not sub sandwiches? No? Sub Headings are the focus of this point, by breaking up your text using short, informative sub headings throughout the piece you can attract the skim readers who are in a hurry, they see a relevant subheading, they go to that section of the piece and take the information they need, and therefore see your piece as being very useful, and share it, rather than having read through 500 words of information that is probably irrelevant to them, getting bored, and leaving.
- Bold, Italic, or even coloured Words – As inquisitive, intelligent human beings - well, mostly - our eyes are naturally drawn to words and things which are different and stand out from the norm, so, whether its by making them bold, italic, underlined or coloured, do whatever you can to make some of your more key words and phrases stand out, which will draw the user to the correct area of the page that they want.
3) Those Magic Numbers - Did you know that the The hundred billionth crayon made by Crayola was Periwinkle Blue? If not, you have learnt something from this hub, and can now go forth and share it with all of your friends! Which is the real point of this tip, by using intriguing statistics and figures – and not just about Crayola crayons – you are providing your readers with easy to read, easy to 'digest', interesting information that is quickly and easily shareable, think back to how many times have you been sent a link along with the line ‘OMG! Can U Believe That?’ I’m betting that its happened to you at least once, and if so, theres your proof that it works!
4) Bloggy Horror Picture Show! – OK, cheap point name, but the fact of the matter is images are a fantastic way to grab someone’s attention and in some cases even set the tone for your piece – given that the picture is actually good. A free stock image of someone speaking in a call centre, or of a cartoon car with the bonnet up aren’t going to inspire or amaze anyone all that much, if at all, so this tactic may not be suitable for everyone or every piece of writing, however, if your industry and target audience are suitable, then use pictures to amuse, entertain, or even shock (within reason!) – even hand drawn pictures are likely to influence someone to share the link with friends, again, drawing from your own personal experiences – ‘LOL, have you seen what this turtle is doing to the cat!?’ – You know it makes sense!
5) Make Lists, Not War – Lists are one of humans most useful creations! They are used everyday, you don’t write an essay when packing for a holiday, and you don’t write poetry for your shopping, you make lists! Whilst seeing someone wander around the supermarket reciting this, may be funny, but would also be quite bizarre.
Water, water, every where, And all the boards did shrink;:
Water, water, every where, so lets buy some to drink
So, if lists are good enough for helping you get your families food and necessities, and good enough for helping you pack for a holiday, then surely they're good enough for you to use on your website, they're perfect for getting your point across if you’re not the best at putting together sentences and paragraphs, and also attracting the eye of the user, keeping them hooked reading to the end, and then passing it on to a friend.
Thats All Folks!
There you are, 5 easy tips that anyone can carry out, which will, if all goes well, greatly increase the odds of you both getting people into your website, and then causing them to pass a link to your website onto others, helping both your traffic rates, and your SEO.